If you lived in a world where you never saw yourself celebrated, would you believe you belonged there?
That question has stayed with Owolabi Misturah Abisola her whole life and it’s the question that birthed the Albinism Advocacy Pageant.
For Misturah Owolabi, her work at Misty Glam Company is about breaking unrealistic beauty standards so everyone can feel represented. And for persons with albinism, breaking that mold is survival. We live in societies where myths, stigma, and systemic exclusion strip away their dignity before opportunity even knocks. Rarely have persons with albinism been seen as leaders, creators, changemakers or talented stars. She wanted to change that.
That’s why, in February 2025, through Misty Glam Company, she launched the Albinism Advocacy Pageant as a stage for women with albinism to tell their stories, build their voices, and step into rooms that were never built for them. We combine the sparkle of pageantry with the seriousness of social advocacy disguised in the glamour of pageantry.
While Misty Glam Company’s starting point is albinism advocacy, Owolabi Misturah’s vision stretches further. Beyond persons with albinism, she intends to create advocacy initiatives and events for other marginalized groups where they’ve been invisible for too long.
Misty Glam Company, Africa’s first truly inclusive talent management and advocacy agency representing all kinds of talents including persons with albinism, persons with vitiligo, persons with disabilities and marginalized groups, will use unexpected, creative platforms to place them where society least expects to see them. Because change happens when the invisible becomes impossible to ignore.
Before our pageant, we released a thought provoking documentary on International Albinism Awareness Day spotlighting the stories of persons with albinism across different ages and backgrounds, shedding light on their struggles and how they rise above it all. We’ll also be having an advocacy bootcamp covering everything from media training to stage confidence. We’ll bring in mentors, organizations and a network of support that extends far beyond the runway.
Owolabi Misturah says, “This pageant is advocacy in high definition. Every contestant is trained to be an ambassador, learning public speaking, personal branding, leadership, and the confidence to own spaces that were never built for them. We do this so a little girl with albinism or any young person from a marginalized group watching from home can know: Your dreams are valid. Your identity is not a limit. You belong on every stage you dare to step on.”
“The goal? To challenge what society thinks persons with albinism can do, and to replace limitation with limitless possibility. The crown is just the beginning, our queens go on to run advocacy campaigns, lead projects in their communities, and become role models for young people who’ve never seen themselves reflected on a big stage.”
When the grand finale of the Albinism Advocacy Pageant takes place on September 13th, 2025, the audience will see more than gowns and sashes. They’ll see 10 women who have fought past stigma, broken down barriers, and now stand as living proof that representation matters. They’ll see confidence, purpose, and beauty that doesn’t ask for permission to exist.
Lastly, she calls on brands, organizations, and individuals who believe in diversity, equity, and inclusion to partner with Misty Glam Company. “We know that change is a collective effort, and it thrives on collaboration. Sponsorships and strategic partnerships don’t just fund an event, they invest in a generation of leaders, amplify untold stories, and align your brand with a movement that’s changing lives. Together, we can take this platform beyond the stage and into schools, communities, and industries that need to see representation in action.”
For sponsorships and partnerships with the Albinism Advocacy Pageant, email misturah\@mistyglamcompany or call/WhatsApp 07048704115.